Today, we Turkey

The brand came to us and asked for a new brand platform to launch for Thanksgiving 2022, so we got to work by delivering a new brand house strategy, a new tagline, a holiday :30 as well as a more “everyday” spot, not to mention freshening up the brands look and feel as well. I really had a blast working and touching almost all of the assets needed for the whole brand refresh. Bringing up new photography style, a more vibrant style for the look and feel + flying to Mexico city to shoot our new spots.

For Butterball, the brand design was refreshed to feel more contemporary, confident, and unmistakably modern. We reintroduced Butterball’s iconic blue and yellow in a more vibrant, saturated way. Dialing up contrast and clarity to better stand out in today’s visual landscape.

Gone were the soft, pastel tones of the past. In their place: bolder color blocking, stronger typography, and a more graphic approach that felt relevant for how people see and engage with brands now. The result was a look that honored Butterball’s legacy while giving it the energy and presence it needs for the present.

 all kinds of good

This used to be our look and feel.One of the most beautifully designed brands I have the honor to help with is Butterball. I truly had an amazing time when designing anything for this brand - because of the fun, minimalist and unique pastel colors we have come up with any creative produced under it looks specially unique.

print. e-comm banners. digital display. social.